The challenge
The Super Bowl isn’t just a game; it’s a cultural phenomenon where brands compete for attention just as fiercely as the teams on the field.
With numerous sponsors activating across the event, the challenge was to create a distinct, memorable universe for each brand, all while channeling the passion and anticipation of thousands of fans.
Every activation needed to feel premium, intuitive, and instantly shareable—the kind of moment fans would remember long after the final whistle.
Our solution
To bring this vision to life, sharingbox designed a suite of tailor‑made visual experiences—each one aligned with a brand’s identity and created to amplify fan expression.
Fans could:
✨capture their team pride through dynamic photo set‑ups
✨bring their energy to life with looping GIFs
✨step into immersive video moments curated specifically for the event
From die‑hard supporters to visitors simply soaking in the atmosphere, sharingbox offered a creative playground where every emotion could be captured, personalized, and shared instantly.
These were more than just photo moments; they were storytelling touchpoints that allowed brands to engage their audience for a long time.
the results
There were a total of 15 activations to capture the endless amount of memories during the 2020 Super Bowl. Over 4,500 photos were captured during the weekend, leading to an 80% email open rate with 20% open landing pages.
the gallery
