The challenge
Louis Vuitton wanted to highlight their collaboration with the artist Yayoi Kusama.
We answered to the following question.
How to offer customers a very magical way to immerse themselves in this universe?
Our solution
We provided three Louis Vuitton stores in Paris and one in Milan with photo experiences: Champs-Elysées, Montaigne, Vendôme and Garage Traversi. They were completely dressed up with the artist’s universe of infinity dots. Louis Vuitton gave the opportunity to visitors to take a pose in their stores and leave with a special photo souvenir (printed and digital) in the colour and design of this unique collaboration.
Each user received photo and a digital output.