The challenge
The famous brand Swatch opened a one-month pop-up store in the Amsterdam Schiphol Airport.
Their challenge: the store was not ideally located, away from the airport’s main hall. In this context, BE Agency approached us, looking for a way to let visitors know about Swatch’s retail location, and most importantly, attract foot traffic to the store.
Our solution
We created a one-of-a-kind concept, which started by placing a sharingbox MINI in a high foot traffic area of the airport.
Passengers were able to take pictures and print them instantly. On their picture printout, a unique 6-digit code was also printed. Users were then told to go over to the Swatch store, enter their code onto a touch screen and find out if they won one of the 15 watches and 450 suitcase tags that were given away during the activation.
the results
The activation was a real success – 2,990 pictures were taken during the month, among which over 38% went to the Swatch store to check if they had a lucky number. Not only did this contribute in diverting a lot of the airport’s main hall passengers to the shop, but over 180 pictures taken on the sharingbox were shared on social media, amplifying the pop-up’s online visibility.
the gallery
